The platform allows Pharmaceutical brands to place relevant messages in systems where Physicians are logged-in to give care to a patient and make them do so in the safest, transparent and secure way, thus ensuring a streamlined experience for both the patient and the provider, besides the highest quality of care for patients.
Fremont, CA: Doceree, the first global network of physician-only platforms for programmatic marketing, has declared the launch of the first programmatic platform in Point of Care messaging to bring effectiveness and efficiency in Physician marketing.
The platform allows Pharmaceutical brands to place relevant messages in systems where Physicians are logged-in to give care to a patient and make them do so in the safest, transparent and secure way, thus ensuring a streamlined experience for both the patient and the provider, besides the highest quality of care for patients.
Point of Care digital platforms, comprising e-Prescribing (eRx), Electronic Health Record (EHR), Telehealth, and secure messaging platforms, face different communication barriers because of which they are unable to build a potential revenue stream from available messaging opportunities. Pharmaceutical brands, on the other hand, face difficulties in engaging Physicians in a regulatory compliant manner.
"Our mission is to streamline Physician marketing and Point of Care messaging platform is yet another attempt to achieve it. With our new category launch, pharmaceutical brands can now partner with Point of Care platforms and target Physicians through secure messaging. Our platform is built to keep data secure, adheres to best practice guidelines, doesn't tend to influence Physicians and helps them save their time. It lets Physicians seek helpful and meaningful information in a non-coercive manner," stated Harshit Jain MD, Founder and CEO, Doceree.
Doceree Point of Care network has a reach of more than 400,000 Physicians through platform partners and the company is building the network further.
"We are excited to enhance the Doceree point-of-care platform with the OptimizeRx EHR/eRx network," stated Angelo Campano, SVP & Principal, Agency Channels, OptimzeRx. "The Doceree platform gives us a secure outlet to maximize our network capacity."
Doceree has roped in Scott Greenstone, having more than 27 years of experience in IT Project Management with eight years of EHR implementation, as Director – Point of Care.
